Direct Pay As Seen In WEAU

WEAU discusses the popularity of direct pay family practices. Recently across the Chippewa Valley there has been a spike in these practices offering a sense of ease to people with high deductibles, no insurance or health savings accounts. 

Dr. Jodi Ritsch is board certified in Family Medicine and Integrative Holistic Medicine. She’s a proud graduate of the Medical College of Wisconsin and completed her residency in Eau Claire. She previously cared for patients at Mayo Clinic Eau Claire and was also the distinguished Medical Director of Employee Wellness from 2012 to 2013. Dr. Ritsch has also attended more than 500 births in her more than 11 years of doing obstetrics. The Joyful Doc Clinic offers direct pay visits with our holistic doctor at our clinic in Eau Claire, Wisconsin.

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Jodi Ritsch

Jodi Ritsch M.D. created The Joyful Doc Clinic S.C. to offer primary care to your whole family based on relationship not red tape, with simple direct pay pricing and easy online scheduling.

Med Page Phone Interview

“Now that I have my own clinic, many of the frustrating aspects of practicing medicine are gone,” Jodi Ritsch, MD, a family medicine physician in solo practice in Eau Claire, Wis., told MedPage Today in response to the question “What frustrates you?”

“In Wisconsin, family physicians still deliver babies. I practiced for 15.5 years at a large multi-specialty clinic. For 11 years, I was on-call 24-hours a day for my pregnant patients. I really loved it, but I completely burned out. I have a husband and four kids, and I was missing more than just sleep. So for my 40th birthday, I gave myself the gift of giving that up but then I missed having real relationships with patients,” Ritsch said in a phone interview with MedPage Today.

Here’s what else she said:

Past Frustrations

My daughter said she wanted to go into medicine. And, I had worked with students and a life-coaching client who was thinking about applying to medical school. But, I couldn’t endorse medicine as a career path.

I had a hard time telling people that they should pursue their dream and go into medicine. I realized what a big problem that was. And, at that point, I knew I had to make a change. If I’m living something that I’m not willing to endorse for anyone else, I have to make a change.

I kept trying to make things better where I was working; trying to make a difference. I became the medical director of employee wellness. I thought if I felt like I was making changes in a big system, then maybe that’s where I was supposed to stay.

But I felt like that role was just a figurehead position. I realized that I wasn’t going to be able to move the ship, and that I was going to have to go out on my own little inner tube in the ocean.

So I jumped ship.

After a little less than a year at my own small clinic, I recently went with my daughter to an orientation for a summer doc-shadow program, and I realized that I do like medicine again, and I could get behind her desire to pursue it as a career.   That felt like real progress in a short period of time.

Stressful Medicine

I can only speak from my personal experience. But, it starts with all of the debt you take on. Then you begin to feel like you’re the only one who can take care of your patients’ needs.

I used to feel that way with my pregnant patients. When I finally let go of that idea, I saw that people did just fine. The world continues to spin.

I realized that it’s better if I’m in a good place and only taking care of my patients half the time versus being there all the time in a sort of martyr situation.

Stress comes when demands outweigh resources, and when you have lack of meaning, or lack of control. You have that trifecta in health care right now.

There have been times in my career where I felt that I was doing everything that I thought I had to do and should do, but none of that seemed to coincide with things I wanted to do.

There’s a twisted badge of honor in being super-busy. It’s not exclusive to doctors, but it is amped up in medicine. For some reason as a culture, we think it’s really important to be spread thin. As though, if you’re totally stressed out, you’re doing a good job.

It’s all perception though. If people feel like they’re in control and heard by others, then they’re less stressed.

Most of us go into healthcare because we really want to help people. If we feel like we’re not helping people because we’re tied to the computer or we’re tied to the paperwork sitting on our desk, it loses the meaning. We begin to ask, ‘where is the purpose in this?’

This can be especially tough in primary care, because it’s rare to have a definitive outcome. There aren’t really endpoints with diabetes and hypertension.

I really believe in a lot of the quality measures in medicine. But in certain areas, it’s gone so far, there’s no room for the human factor. Diabetes doesn’t walk into my office. A person walks into my office.

New Practice Model

Direct pay clinics provide a method for removing a lot of the loops of complexity that cause many of the issues in the bigger organizations. Right now is good timing for this model, too.

There are a lot of people that are in a crunch now with no insurance or new high deductible insurance plans. Patients are more in-tune with the costs rather than just paying their co-pay and being kind of oblivious to it.  Not many people have “good insurance” where they don’t have to worry about the cost of visits.

Patients pay me $100/visit and we decide together what needs to be done, if they want to spend money on lab tests, and we get to spend much more time together.  They leave happy and feel empowered.

Technology in Medicine

Unfortunately, when you’re in a big system, a lot of the times technology is working against you, because they’re tying to make the technology work for everyone, and then consequently it works well for no one.

When you’re in a small or solo practice, you can pick the technology that is the best fit. That way it can be used to the fullest, and make the encounter better rather than having the provider spending all of their time on the computer.

You can mess things up more by not knowing the energy you bring into the room. If the doctor is stressed out because he or she has 800 tasks to do, that are not necessarily enhancing the encounter in any way, and then that stress infringes into the patient encounter, all of a sudden the patient will become more stressed.

I like to reverse that spiral by being a joyful doc, staying balanced and bringing more peace into the visits to promote healing.

Dr. Jodi Ritsch is board certified in Family Medicine and Integrative Holistic Medicine. She’s a proud graduate of the Medical College of Wisconsin and completed her residency in Eau Claire. She previously cared for patients at Mayo Clinic Eau Claire and was also the distinguished Medical Director of Employee Wellness from 2012 to 2013. Dr. Ritsch has also attended more than 500 births in her more than 11 years of doing obstetrics. The Joyful Doc Clinic offers direct pay visits with our natural doctor at our clinic in Eau Claire, Wisconsin.

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Jodi Ritsch

Jodi Ritsch M.D. created The Joyful Doc Clinic S.C. to offer primary care to your whole family based on relationship not red tape, with simple direct pay pricing and easy online scheduling.

Med Page 10 Question Interview

What's the biggest barrier to practicing medicine today? Loops of complexity between the provider and the patient that interfere with most medical encounters, Jodi Ritsch, MD, a family physician in Eau Claire, Wis., said in response to one of 10 questions MedPage Today is asking thought leaders in medicine.

Ritsch earned her medical degree at the Medical College of Wisconsin in Milwaukee, and completed her residency training at the University of Wisconsin at Eau Claire family medicine program. She is board certified in family medicine and integrative holistic medicine.

She practiced family medicine for 15 years at Mayo Clinic Health System -- Eau Claire and started a private, direct-pay primary care practice, The Joyful Doc Clinic, in 2013.

In addition to her medical practice, Ritsch described herself as "a wife to a wonderful man and mother of four amazing teenagers." She also is a certified leader of Laughter Yoga, and a Guiding Mindful Change life coach.

1.What's the biggest barrier to practicing medicine today?

Loops of complexity between the provider and the patient that interfere with most medical encounters. Direct-pay clinics help to eliminate many of these frustrations by simplifying the experience.

2. What is your most vivid memory involving a patient who could not afford to pay for healthcare (or meds, tests, etc.) and how did you respond?

In my previous big clinic job, I rarely knew the cost of tests until patients let me know. I had little control over what a person was charged and never knew for sure what they would be left with for a bill.

Now, in my small direct-pay clinic I can exchange visits for anything or nothing, which is freeing and terrifying at the same time because I want to be generous, but I also want to thrive in business. Right now, I donate 10% to charities in my local community as a part of advertising with a bigger purpose.

3. What do you most often wish you could say to patients, but don't?

Let go of all the fear of what could be wrong with your body and be grateful for all the things that are working well. Love yourself and your body.

4. If you could change or eliminate something about the healthcare system, what would it be?

Complexity! Patients and healthcare workers are totally overwhelmed by all the complexity and apathy is often the result. That doesn't serve anyone well.

5. What is the most important piece of advice for students or clinicians just starting out today?

Spend time with your friends and family whenever possible. Those connections will support you during the times of stress and times of celebration. Make time for fun! A full life makes you a better clinician and communicator.

6. What is your "elevator" pitch to persuade someone to pursue a career in medicine?

If your soul calling is to heal, medicine opens many doors. People let you into their lives and are appreciative of your help. If you think medicine is a stable choice for a lucrative career, I am confident you can make more money with less frustration doing other work in the world.

7. What is the most rewarding aspect of being a clinician?

Times when you know you have made a difference in the life of another person.

8. What is the most memorable research published since you became a clinician and why?

David Rakel, MD, at University of Wisconsin [in Madison] published a study on the importance of relating to patients and not just staring at the computer during a visit.

Patients with cold symptoms were randomized between [standard care or an enhanced physician visit with the clinician expressing empathy]. You can guess which group felt better faster, but the fascinating thing is how the group that did not come to clinic was better faster than patients seen by the provider that only stared at the computer. Focusing on the relationship with the patient is an exciting frontier of medicine.

9. Do you have a favorite medical-themed book, movie or TV show?

"The Mindy Project" TV show: it's hilarious and nothing like my life.

10. What is your advice to other clinicians on how to avoid burnout?

Rekindle the passion you once had for healing. If you can find higher meaning and purpose in the calling of medicine, the daily annoyances are less of an issue. Spend time on healing yourself. Enjoy life and practice gratitude. The more joyful you are the better care you can offer others.

Dr. Jodi Ritsch is board certified in Family Medicine and Integrative Holistic Medicine. She’s a proud graduate of the Medical College of Wisconsin and completed her residency in Eau Claire. She previously cared for patients at Mayo Clinic Eau Claire and was also the distinguished Medical Director of Employee Wellness from 2012 to 2013. Dr. Ritsch has also attended more than 500 births in her more than 11 years of doing obstetrics. The Joyful Doc Clinic offers direct pay visits with our integrative doctor at our clinic in Eau Claire, Wisconsin.

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Jodi Ritsch

Jodi Ritsch M.D. created The Joyful Doc Clinic S.C. to offer primary care to your whole family based on relationship not red tape, with simple direct pay pricing and easy online scheduling.

Dr. Jodi Ritsch, MD Featured On MedPage Today

Dr. Jodi Ritsch is featured on MedPage Today answering ten in depth questions about practicing family medicine.  

Dr. Jodi Ritsch is board certified in Family Medicine and Integrative Holistic Medicine. She’s a proud graduate of the Medical College of Wisconsin and completed her residency in Eau Claire. She previously cared for patients at Mayo Clinic Eau Claire and was also the distinguished Medical Director of Employee Wellness from 2012 to 2013. Dr. Ritsch has also attended more than 500 births in her more than 11 years of doing obstetrics. The Joyful Doc Clinic offers direct pay visits with our natural doctor at our clinic in Eau Claire, Wisconsin.

Comment

Jodi Ritsch

Jodi Ritsch M.D. created The Joyful Doc Clinic S.C. to offer primary care to your whole family based on relationship not red tape, with simple direct pay pricing and easy online scheduling.